01 · InterviewsEp. 01 soon
Honest conversations with marketers
Greek and international marketers and scientists on what works, and what doesn't, in the world of marketing.
VideoPodcast
Why do we look, click and come back?
adicted is a free community for marketers who want to understand attention: honest interviews with marketers and scientists, short field notes on behaviour, and events in Athens, soon.
Fig. 0.01Where attention gathers
0.93 · The hookThe first line of the caption. Most eyes land here before anything else, so it carries the post.
0.71 · The faceFaces pull the eye, and people follow where the face in the frame is looking.
0.48 · The askLess than half the attention reaches the call to action. Make the ask earlier.
What we do · 01–03
Three ways in.
02 · Field notesWeekly
One behaviour, taken apart
We research, learn and unlearn all that we thought we already knew about marketing.
CarouselsResearch
03 · EventsComing soon
Meetups and talks in Athens
Small rooms, real conversations. Dates to be announced.
AthensTBA
InterviewsEp. 01Coming soon
The first interview is coming soon.
Honest conversations with marketers and scientists about what really earns attention.
Method · how we work
We study attention. We don't hack it.
Every field note and every interview goes through the same three steps.
observed, not assumed
loop: studied, not exploited
research + practice
- 01 · We watch
- 02 · We skip the shortcut
- 03 · The full view
We watch what people actually do.
Every note starts with real behaviour: where eyes land, what gets saved, what gets skipped. Not with what a framework says should happen.
Notbest practices· butbehaviour
We skip the shortcut.
Hacks and quick wins are easy to sell. We'd rather understand why something works, so you can use it well long after the trend is gone.
Notgrowth hacks· butunderstanding
We give you the full view.
Everything we write is built on research and on the people who do the work: scientists and marketers, side by side. We're not here to hand you one right answer. We're here to widen the view and start a conversation.
Notone right answer· butthe full view
Journal · latest field notes
From the journal
Coming soon
The first field notes are on their way.